Brand Strategy & Identity with brand strategist Taylor De Bay

Did you know that your brand isn’t your logo design or color palette? It’s not your website design, business name, or color palette, either.

Those are all great, necessary efforts to branding your business, but they aren’t your brand.

A brand is how other people perceive your business (or you).

Brand strategy is a holistic plan crafted to help you reach long-term business goals. It focuses on the what, when, where, how, and to whom you communicate your brand message.

Join us at our next business meeting as Taylor shares insights into the differences of brand strategy and brand identity and breaks down the necessary steps in creating effective and captivating branding.

The event, sponsored by @thevenicefest, will take place at @dorado.806 Gallery in Santa Monica. Snacks and drinks will be provided by @bodegasantamonica.

Date: April 27th
Time: 6:30pm
Cost: $40
Link in bio to register

Taylor De Bay is a local Venice creative with a taste for aesthetics, entrepreneurship, and design. She’s the creative director and founder of a Santa Barbara based lifestyle brand that’s currently in the redevelopment stage for Series A funding. She also works independently as a designer, strategist, and consultant for all things fashion, branding, and graphic design.

Taylor began her career in design and production with a focus on swim, RTW, and lifestyle apparel. Working both domestically and internationally, she has worked with major retailers as well as start-up’s, helping them successfully scale their business by curating specific target markets through strategically branded design. Her experience includes brands such as Free People, Bloomingdale's, Revolve, Shopbop, Lulu's, Pacsun, Nasty Gal, Dolls Kill, and Beach Riot.